Next Upcoming Event

How are luxury brands appealing to millennial consumers using digital platforms and storytelling?

06.04.17

The evolution of digital has completely changed the way users consume information. The millennial generation is quickly entering its prime in terms of spending power. In years gone by, the predominant channel for discovery was through a window display, then it was a brand's website and now its social media and influencers, especially when considering luxury brands.

As digital consultant Rachel Arthur says: “There’s no such thing [as just being] on social media. There’s an inherent need for both quality and relevance in what is posted, in order to get through to the right consumers at the right time. As a result, authenticity is paramount.”

Immediately brands can gauge what people like and they don’t, as Christopher Bailey references, “the data gathered by the brand allows his team to understand how their products are received and what resonated most with their customers”.

Join us for an evening of insightful discussion about how brands can appeal to millennial consumers through digital platforms and storytelling

Agenda

  • 18.00 - 19.00 Drinks reception and registration
  • 19.00 - 19.15 Opening address
  • 19.15 - 20.00 Speakers presentations
  • 20.00 - 20.30 Panel discussion
  • 20.30 - 21.00 Networking drinks

Why

TREND is a collection of events to inspire brands to find better ways to connect to their customers on the right level. We started TREND to carve a much needed digital voice in the luxury industry. The event will bring together 75 senior luxury marketing professionals for an evening of inspiring talks and valuable networking.

“If we want to thrive in retail then we have to think like consumers. They want to consume content, they want to interact with brands and products every single day and [luxury] retailers have to keep pace with this [...] Brands, no matter how big or small, need to get closer to their consumers; they need to understand their needs, what they like and, ultimately, what makes them ‘click’”.

Saverio Bianchi, Group Digital Director, L’Oreal.

“Customers want even more options with how they can view their products, experience the value online and then have them delivered”

Michelle de Conto, Consultant, British Fashion Council

Tickets

Henry Kimber

As Marketing Manager for IWC Schaffhausen, Henry specialises in traditional consumer and digital performance marketing strategy within the luxury sector. Having been an early advocate of the use of digital influencers in the watch arena, Henry now focuses on eCommerce strategy and digital growth, being one of the first of the Richemont brands jointly with Dunhill and Chloé to launch on Net-à-Porter and Mr Porter.

Chris Donnelly

Chris Donnelly is the Founder of Verb, a Digital Creative Agency based in Shoreditch that specialises in building websites, mobile applications and creating digital marketing strategies for luxury brands. Before starting the company, Chris gained experience in London, Washington DC and New York, in startups, journalism and venture development.

Operating across four main industries, fashion, hospitality, travel and lifestyle, Chris has led large scale digital projects for international brands such as Sunseeker, Daylesford, Bamford and Larsson & Jennings, delivering marketing leading digital propositions. As an industry expert, Chris regularly writes, speaks and consults on website optimisation, digital marketing and the evolution of the luxury digital market.

Chris has grown Verb brands since leaving University into one of the most recognised Luxury Digital Agencies in the Uk. While working in the strategy and creative part of the agency, Chris has helped drive growth to a team of 25 who are serving national and international luxury brands across their digital presence and marketing.

Victoria Buchanan

As a strategic researcher, Victoria specialises in future thinking and consumer research, helping brands to be more prepared for the future by giving them the tools to take the decisions today that will create economic, environmental and social growth tomorrow. When not in The Future Laboratory studio in Shoreditch, analysing the new and the next, she can be found roaming the globe from New York to Tokyo, seeking out the most exciting innovations.

She has written for publications and advised brands such as Chanel, Sony, LVMH, L'Oreal, Kering and BMW as well as regularly contributing to industry panel discussions.

Her current passions include serendipity, sustainability and collaboration and she hopes that one day her grandchildren will laugh that there was ever a gender pay gap.

Speakers

Henry Kimber

Co-founder and CEO, Positive Luxury

As Marketing Manager for IWC Schaffhausen, Henry specialises in traditional consumer and digital performance marketing strategy within the luxury sector. Having been an early advocate of the use of digital influencers in the watch arena, Henry now focuses on eCommerce strategy and digital growth, being one of the first of the Richemont brands jointly with Dunhill and Chloé to launch on Net-à-Porter and Mr Porter.

Chris Donnelly

Founder and Managing Director, Verb Brands

Chris Donnelly is the Founder of Verb, a Digital Creative Agency based in Shoreditch that specialises in building websites, mobile applications and creating digital marketing strategies for luxury brands. Before starting the company, Chris gained experience in London, Washington DC and New York, in startups, journalism and venture development.

Victoria Buchanan

Strategic Researcher, The Future Laboratory

As a strategic researcher, Victoria specialises in future thinking and consumer research, helping brands to be more prepared for the future by giving them the tools to take the decisions today that will create economic, environmental and social growth tomorrow. When not in The Future Laboratory studio in Shoreditch, analysing the new and the next, she can be found roaming the globe from New York to Tokyo, seeking out the most exciting innovations.

She has written for publications and advised brands such as Chanel, Sony, LVMH, L'Oreal, Kering and BMW as well as regularly contributing to industry panel discussions.

Her current passions include serendipity, sustainability and collaboration and she hopes that one day her grandchildren will laugh that there was ever a gender pay gap.

The Venue

WeWork

WaterHouse Square

WaterHouse Square

Building No. 2

138 Holborn, London

EC1N 2SW

06.04.17

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If you need to contact us,

Please Call +44 (0) 20 8977 2994

or Email: Clara@verbbrands.com

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